Outdoor advertising is a powerful tool in any media plan. It is highly visible, offers a wide reach, and can be targeted to specific demographics. However, it’s often overlooked when creating media plans. In addition, many marketers have misconceptions about how to use outdoor effectively. This article explores some of the basics of OOH, and gives tips on how to create effective outdoor signage that will help your business stand out from the crowd.
Identify Your Target Market
When choosing a location for your OOH ad, it’s important to understand the demographics of the area. This will help you determine what type of message is most effective. For example, an ad on a busy highway may reach thousands of people each day, while an ad in a quiet backstreet might only be seen by a few individuals.
Set Measurable Goals
It’s essential to define what success looks like before launching an outdoor campaign. This will help you track campaign performance and improve future campaigns. Whether you’re trying to increase brand awareness or drive direct sales, setting clear and measurable goals will help you achieve them.
Choose a Consistent Message
The content of an outdoor ad should be consistent with the overall branding of your business. This will ensure that your message is clearly understood and recognizable. It should also be brief and a call to action. For example, Nike’s “Just Do It” slogan is a simple, yet powerful call-to-action that resonates with athletes and fitness enthusiasts.
Use Contrasting Colors
It is crucial to make sure your OOH ad stands out and is easily readable from a distance. This can be done by using contrasting colors or using fonts with a unique style. It is also a good idea to keep the design clean and simple, so it will be easy to read for viewers.
Choose High-Resolution Vector Graphics
High-resolution vector graphics are the best choice for OOH because they avoid pixelation and provide the highest level of clarity. In addition, they are easier to edit and will look sharp when printed on a variety of surfaces.
Working with a professional Boston sign maker for your outdoor signage promotions can significantly enhance your advertising efforts. Sign makers bring expertise in creating designs that not only reflect your brand identity but also stand out in busy environments. They can help you conceptualize ideas that align with your promotional goals, such as announcing a sale, launching a new product, or enhancing seasonal campaigns. With their knowledge of materials, fonts, and colors, they ensure your sign is both visually appealing and durable, capturing attention and lasting through various weather conditions.